"The addition of graphics, animation, and video can increase point-of-sale purchases by 107%."
-Point of Purchasing Institute
Home > Key Benefits
Benefits for Advertisers:
1. Build Brand
- In-store TV can be a powerful communication and promotional medium to convey the brand essence and value.
2. Drive traffic to your website
- In-store TV is a digital on-ramp, an opportunity to introduce to your customers your online presence and promote cross-channel engagement. (web, mobile, TV, etc.)
3. YourNN Ads are Cost Effective
-YourNN ad costs are much lower than newspaper and broadcast television rates. This, combined with geographic and demographic targeting, makes YourNN a cost-effective advertising medium.
4. Precise Geographic Targeting
-Reach the best prospects without wasting ad dollars on viewers outside your trade area.
5.Increase Sales
-Successful businesses are strong, steady advertisers. Advertising works!
6.Continuously Maintain Customer Awareness
-When you advertise, you raise the awareness of your products and services with your customers.
Benefits for Retailers:
1. Enhance the Customer's Experience
- A positive customer's experience helps to develop a loyal patron.
2. Increase in-store sales and conversion
- Viewers have made an unplanned purchase after seeing a product featured on the in-store video display.
3. Reduce perceived wait-time
- No one is a big fan of waiting. If you can reduce "perceived" wait time, you win.
4. Strengthen community relationships
- Connect at the community level, such as local news, weather, and community event calendar.
5. Reduce point-of-purchase cost and clutter
- Offset costs related to printing, shipping, in-store compliance and disposal, and avoid clutter in your store environment.
6. Enhance marketing programs
- Let your in-store digital display inform customers of marketing programs. You can reach them with useful information such as value propositions, promotions, merchandising and event updates through this device.