"The addition of graphics, animation, and video can increase point-of-sale purchases by 107%."
-Point of Purchasing Institute

Today, more than 70% of all purchase decisions are made in-store.

If you are a retailer, you are already well aware of the myriad challenges your company faces today: The retail industry is highly competitive, and most retailers operate on narrow margins. Significant changes in the business climate, in the economy, in suppliers, in the weather, in energy prices, or in consumer demand, can adversely affect those margins, turning profit into loss.

To build customer base and profits is a continual endeavor; retailers have relied upon advertising in traditional media such as television, radio, or newspaper to promote their brands, their stores, and their seasonal goods to consumers. But as viewership has migrated away from TV, radio, and print publishing to the Web and digital signage, the value of advertising in traditional media has diminished.

The most effective advertising reaches shoppers when they are most attentive and receptive towards your message. In-store digital signage is a powerful way to send a compelling message at thepoint of purchase; a form of timely advertising that creates impulse purchasing, helping to lift sales and create customer loyalty.

YNN has designed a platform with a commitment to effectively promote products and services engaging shoppers while they are in the purchasing mode, and are highly perceptive towards messages relevant to their environment. We will show you how you can leverage this new technology to influence purchase decisions, reach out to new customers, and brand your store and products.

Why install a YNN network screen in your store?

To lift sales by using our technology to present thoughtful and effective content to enhance the shopping experience, and help shoppers make smart and informed decisions while they’re at the point of purchase.

Why digital signage works.

Studies show shoppers are in a highly receptive state of mind towards your messages during the time of purchase.

•70% of purchase decisions are made in store
•68% of purchases are impulse decisions

Promoting your products with digital signage influences the customers’ decision and increases sale volume.

Click here to download our brochure for retailers. (PDF 3.3MB)